A content writer or web content writer is a person who specializes in providing relevant content for websites. Every website has a specific target audience and requires the most relevant content to attract business.
Content should contain keywords (specific business-related terms, which internet users might use in order to search for services or products) aimed towards improving a website’s SEO. Generally, a website content writer who has got this knowledge of SEO is also referred to as an SEO Content Writer.
Most story pieces are centered on marketing products or services, though this is not always the case. Some websites are informational only and do not sell a product or service. These websites are often news sites or blogs. Informational sites educate the reader with complex information that is easy to understand and retain.
Website content writing aims for relevance and search-ability. Relevance means that the website text should be useful and beneficial to readers. Search-ability indicates usage of keywords to help search engines direct users to websites that meet their search criteria.
There are various ways through which websites come up with article writing, and one of them is the outsourcing of content writing. However, it is riskier than other options, as not all writers can write content specific to the web.